Reciprocal Links.
Friday, May 4th, 2007Reciprocal links are when two or more sites make links to each other. That way you bring traffic to each other’s sites. It’s a good idea to link with sites that have similar interests because other people will be visiting both sites and most likely will be looking for the same group of products.
Sometimes one site doesn’t do his part of the reciprocal link and just wants to get free traffic from you. It’s best to inspect the websites in the reciprocal link every month or so. If you find one that you are linking to but they aren’t linking back or you can’t find your ad easily then remove the link to their site from yours.
Sometimes websites just use you to get traffic, then when they have tons of customers they remove you from the reciprocal link. They just use you to get to the top and then if they see you have a popular idea that attracts lots of people they may use something similar and steal all your customers. They will cancel the link to your site and hope that you keep theirs so they still get your customers.